Operating Models
How businesses turn founder knowledge into organizational capability.
BUSINESS. FAITH. LEADERSHIP. MULTIPLICATION.
Build What Lasts.
I study how great businesses, leaders, families, and lives are built.
My work explores operating models, multiplication, faith, technology, freedom, and the decisions that shape what remains after we are gone.
THE QUESTION BEHIND THE WORK
Everything I write comes back to one question.
How are great things built?
I have spent most of my life building—businesses, software, teams, systems, and ideas. Along the way, I became interested in something deeper than growth: why some businesses multiply, some leaders create more leaders, and some people build lives that remain aligned with what matters.
CORE THEMES
The subjects change.
The lens does not.
I write across several areas, all connected by the belief that great things are intentionally built.
Multiplication
How leaders, systems, technology, and distribution extend impact beyond one person.
Build With God
How faith shapes purpose, decisions, leadership, ambition, and stewardship.
Meaningful Mission
How people discover what they were uniquely created to build.
Leadership & Freedom
How leaders build companies without sacrificing family, health, faith, and life.
Technology & AI
How technology should multiply human capability rather than create more noise.
NEW HERE?
Start with the ideas that connect everything.
These ideas and frameworks provide the clearest introduction to how I think about business, life, faith, and multiplication.
View the Start Here Guide- 01The Operating Model Manifesto
- 02Build What Lasts
- 03Teach the World How to Multiply
- 04The Meaningful Mission Framework
- 05Build With God
LATEST WRITING
Stuff I Think About
Essays, frameworks, observations, stories, and ideas about building businesses, leading people, following God, and making the next decade count.
Build Infrastructure That Multiplies Effort
Real scale comes from infrastructure that compounds effort, turning hustle into systems that build assets without you and true freedom.
Read article
Built by Consistency, Not Inspiration
God’s steady presence calls leaders to build with daily faithfulness, choosing integrity and consistency over fleeting inspiration.
Read article
Build a Sales Funnel That Runs Without You
If your revenue depends on you being on, you built a performance not a funnel, and predictable growth demands systems not heroics.
Read article
When Results Feel Invisible
God protects the steady and sincere leader who resists hype, stays faithful, and trusts quiet obedience to compound over time daily.
Read article
If Your Growth Depends on Heroics, It Will Break
If your company runs on heroics instead of systems, growth will expose the cracks and stall scale when key people step away for weeks.
Read article
Generosity With Standards
True leadership holds open hands and firm standards, knowing wise generosity builds trust, culture, and lasting good over time too.
Read articleSIGNATURE IDEAS
A few ideas I keep coming back to.
Your founder should shape the operating model, not remain the operating model.
Marketing creates demand. Your operating model has to carry it.
Freedom is not found. It is designed.
The greatest leaders do not create followers. They create more builders.
AI is not the strategy. It is an amplifier.
Your business may be your mission field, but it is not your identity.
The goal is not to build more. The goal is to build what matters.
ABOUT
Hi, I’m Bill.
I have spent more than twenty-five years building businesses, software platforms, distributed teams, and enterprise systems.
Across every role—as an entrepreneur, technology leader, operator, advisor, husband, father, and student of Scripture—I keep returning to the same question: how do we take what one capable person knows and turn it into something many people can use?
More About BillPUT THE IDEAS TO WORK
Need help building beyond the founder?
Thirty Five helps founder-led businesses build operating models that multiply people, systems, knowledge, and technology.
Visit Thirty FiveBuild with intention.
Your business is not only creating revenue. Your leadership is not only creating results. You are always building something. The question is whether you are building what matters.
Start Here